Back in my youth, I worked in periodical publishing. One phrase that was always heard ringing down the halls was “ad/edit ratio.” In order to mail on a periodical permit, magazines must maintain a particular ratio of advertising to editorial
Read more →Writing for the web is an entirely different skill than writing for any other medium. Of course, the rules of grammar still apply, but writing website copy has an additional set of tips and tricks to maximize readability. The web is
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