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Posts Tagged web marketing

A Lesson From My Magazine Days

On August 15, 2016   /   Marketing Monday  
Tags: Copywriting, Email marketing, Marketing Monday, Nonprofit marketing, online strategy, Social media, Strategy, web marketing
copywriting

Back in my youth, I worked in periodical publishing. One phrase that was always heard ringing down the halls was “ad/edit ratio.” In order to mail on a periodical permit, magazines must maintain a particular ratio of advertising to editorial

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Three Tips for Website Writing

On March 21, 2016   /   Marketing Monday  
Tags: Copywriting, Marketing Monday, Nonprofit marketing, online strategy, web marketing

Writing for the web is an entirely different skill than writing for any other medium. Of course, the rules of grammar still apply, but writing website copy has an additional set of tips and tricks to maximize readability. The web is

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