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Posts Tagged Strategy

High-Tech Versus High-Touch

On September 19, 2016   /   Marketing Monday  
Tags: Copywriting, Marketing Monday, Nonprofit marketing, Strategy
copywriting

So much of what we do as nonprofit marketers is focused on the high-tech: the use of sophisticated targeting, analysis made possible by electronic media, adoption of the latest and greatest applications. I urge clients to utilize every high-tech tool

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Timing and Restraint

On August 29, 2016   /   Marketing Monday  
Tags: Copywriting, Marketing Monday, Nonprofit marketing, online strategy, Social media, Strategy
copywriting

Today’s blog post marries the old show-biz adage “timing is everything” and the cliched saying “patience is a virtue.” When some amazing piece of news regarding your organization develops, human nature tells us to shout it from the rooftops. Draft a press

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A Lesson From My Magazine Days

On August 15, 2016   /   Marketing Monday  
Tags: Copywriting, Email marketing, Marketing Monday, Nonprofit marketing, online strategy, Social media, Strategy, web marketing
copywriting

Back in my youth, I worked in periodical publishing. One phrase that was always heard ringing down the halls was “ad/edit ratio.” In order to mail on a periodical permit, magazines must maintain a particular ratio of advertising to editorial

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I Will Follow Him…and Her…and Them

On June 13, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

Many nonprofit marketers take a passive role in social media, only following other organizations online after those organizations have followed them. A more proactive strategy will jump start your organization’s presence and reach on social media. On Facebook, it’s not

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That Thing You’re Forgetting on Social Media

On May 23, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

I’ve repeated it again and again on this blog: your social media presence is a two-way conversation. Yet, many organizations are communicating in one direction only – broadcasting a message to their followers, without engaging with the content provided by

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Why You Shouldn’t “Outsource Your Social Media”

On May 2, 2016   /   Marketing Monday  
Tags: Branding, Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

I’m the only social media consultant in the world who will give you the following advice: don’t outsource your social media operations. Your organization’s presence on social media is the most visible and vital reflection of your brand. With very

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Discounts Done Right

On March 14, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, Strategy

There is nothing more dangerous than a poorly conceived discount strategy. Every week, I see organizations offer discounts that might provide a short-term boost in sales, but will hurt them in the long run. The origins of these discounts are

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A Simple Guide to Branding (“It’s All Pizza”)

On February 29, 2016   /   Marketing Monday  
Tags: Branding, Copywriting, Marketing Monday, Nonprofit marketing, Strategy
copywriting

When advertising professionals begin talking about branding, their clients’ eyes start to glaze over. What is your organization’s brand, after all? Is it your logo? Is it your Mission Statement? Is it the very special PMS color you’ve chosen for

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Protecting Your Message from the Medium

On February 22, 2016   /   Marketing Monday  
Tags: Branding, Copywriting, Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

There’s a small theatre company in my town that’s run by a charming 70 year old man. He is the face of the brand, introducing every performance and interacting with patrons at every turn. It’s impossible to think of that

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A Monthly Facebook Checklist

On January 11, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

Facebook’s EdgeRank makes it increasingly difficult for your content to be seen. The key to maximizing content? Make it as relevant as possible, and constantly vary the type of content you post We’ll talk about relevance in a future post,

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