Early this morning, I woke up to find a particularly unnerving negative comment posted on a client’s Facebook page. It seemed like a sign to address this particular topic on my blog, so here goes. If you have a social
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When speaking at professional seminars, I tend to over-use the word “intriguing.” But there’s a very good reason I do it: too few nonprofit marketers are intriguing constituents in their printed and electronic communications. In a mailed piece, your outer
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Today’s blog post marries the old show-biz adage “timing is everything” and the cliched saying “patience is a virtue.” When some amazing piece of news regarding your organization develops, human nature tells us to shout it from the rooftops. Draft a press
Read more →Back in my youth, I worked in periodical publishing. One phrase that was always heard ringing down the halls was “ad/edit ratio.” In order to mail on a periodical permit, magazines must maintain a particular ratio of advertising to editorial
Read more →Writing for the web is an entirely different skill than writing for any other medium. Of course, the rules of grammar still apply, but writing website copy has an additional set of tips and tricks to maximize readability. The web is
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