In last week’s post, I looked at the positive ways to use hashtags in your social media posts. This week, we look at the negatives and ways to misuse them in nonprofit marketing. First, your organization is not an individual.
Read more →The word “hashtag” inspires fear in most social media novices. It’s not hard to understand what it is (a word or phrase added to a social media post, made searchable by the addition of a # sign before it), but
Read more →Early this morning, I woke up to find a particularly unnerving negative comment posted on a client’s Facebook page. It seemed like a sign to address this particular topic on my blog, so here goes. If you have a social
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So much of what we do as nonprofit marketers is focused on the high-tech: the use of sophisticated targeting, analysis made possible by electronic media, adoption of the latest and greatest applications. I urge clients to utilize every high-tech tool
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When speaking at professional seminars, I tend to over-use the word “intriguing.” But there’s a very good reason I do it: too few nonprofit marketers are intriguing constituents in their printed and electronic communications. In a mailed piece, your outer
Read more →Today’s blog post marries the old show-biz adage “timing is everything” and the cliched saying “patience is a virtue.” When some amazing piece of news regarding your organization develops, human nature tells us to shout it from the rooftops. Draft a press
Read more →If you’re a leader in a nonprofit organization, there’s a good chance you have a love affair with statistics. More than 20% of people in our region… 1 out of 6 children in our community… Every year 30,000 people in
Read more →Back in my youth, I worked in periodical publishing. One phrase that was always heard ringing down the halls was “ad/edit ratio.” In order to mail on a periodical permit, magazines must maintain a particular ratio of advertising to editorial
Read more →Many nonprofit marketers take a passive role in social media, only following other organizations online after those organizations have followed them. A more proactive strategy will jump start your organization’s presence and reach on social media. On Facebook, it’s not
Read more →I’ve repeated it again and again on this blog: your social media presence is a two-way conversation. Yet, many organizations are communicating in one direction only – broadcasting a message to their followers, without engaging with the content provided by
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