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Posts Tagged Marketing Monday

#Advice #About #Hashtags (#PartTwo)

On October 17, 2016   /   Marketing Monday  
Tags: Branding, Copywriting, Marketing Monday, Nonprofit marketing, Social media
Facebook

In last week’s post, I looked at the positive ways to use hashtags in your social media posts. This week, we look at the negatives and ways to misuse them in nonprofit marketing. First, your organization is not an individual.

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#Advice #About #Hashtags (#PartOne)

On October 10, 2016   /   Marketing Monday  
Tags: Branding, Copywriting, Marketing Monday, Nonprofit marketing, Social media
Facebook

The word “hashtag” inspires fear in most social media novices. It’s not hard to understand what it is (a word or phrase added to a social media post, made searchable by the addition of a # sign before it), but

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Don’t Feed the Trolls

On October 3, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, online strategy, Social media

Early this morning, I woke up to find a particularly unnerving negative comment posted on a client’s Facebook page. It seemed like a sign to address this particular topic on my blog, so here goes. If you have a social

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High-Tech Versus High-Touch

On September 19, 2016   /   Marketing Monday  
Tags: Copywriting, Marketing Monday, Nonprofit marketing, Strategy
copywriting

So much of what we do as nonprofit marketers is focused on the high-tech: the use of sophisticated targeting, analysis made possible by electronic media, adoption of the latest and greatest applications. I urge clients to utilize every high-tech tool

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That’s…intriguing

On September 12, 2016   /   Marketing Monday  
Tags: Copywriting, Email marketing, Marketing Monday, Nonprofit marketing, online strategy, Social media

When speaking at professional seminars, I tend to over-use the word “intriguing.” But there’s a very good reason I do it: too few nonprofit marketers are intriguing constituents in their printed and electronic communications. In a mailed piece, your outer

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Timing and Restraint

On August 29, 2016   /   Marketing Monday  
Tags: Copywriting, Marketing Monday, Nonprofit marketing, online strategy, Social media, Strategy
copywriting

Today’s blog post marries the old show-biz adage “timing is everything” and the cliched saying “patience is a virtue.” When some amazing piece of news regarding your organization develops, human nature tells us to shout it from the rooftops. Draft a press

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A Dear John Letter to Statistics

On August 22, 2016   /   Marketing Monday  
Tags: Branding, Copywriting, Marketing Monday, Nonprofit marketing
copywriting

If you’re a leader in a nonprofit organization, there’s a good chance you have a love affair with statistics. More than 20% of people in our region… 1 out of 6 children in our community… Every year 30,000 people in

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A Lesson From My Magazine Days

On August 15, 2016   /   Marketing Monday  
Tags: Copywriting, Email marketing, Marketing Monday, Nonprofit marketing, online strategy, Social media, Strategy, web marketing
copywriting

Back in my youth, I worked in periodical publishing. One phrase that was always heard ringing down the halls was “ad/edit ratio.” In order to mail on a periodical permit, magazines must maintain a particular ratio of advertising to editorial

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I Will Follow Him…and Her…and Them

On June 13, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

Many nonprofit marketers take a passive role in social media, only following other organizations online after those organizations have followed them. A more proactive strategy will jump start your organization’s presence and reach on social media. On Facebook, it’s not

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That Thing You’re Forgetting on Social Media

On May 23, 2016   /   Marketing Monday  
Tags: Marketing Monday, Nonprofit marketing, Social media, Strategy
Facebook

I’ve repeated it again and again on this blog: your social media presence is a two-way conversation. Yet, many organizations are communicating in one direction only – broadcasting a message to their followers, without engaging with the content provided by

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